Integration insights definitions

Integration quality on Zapier boils down to two main pillars: Health and Depth.

Health - does the integration allow users to set up Zap workflows and keep them running reliably? Depth - does the integration have all the functionality to allow users to automate what they want through their Zap workflows?

Definitions for each of the metrics provided in the integration dashboard below:

Metric	Definition	Filter by
New users	Total number of new users using the integration over a selected period of time. A new user = first time a user creates and activates a Zap with this integration.	Last 7 days Last 30 days Last 90 days
Bugs & feature requests	Total number of open bugs and feature requests for the integration.
Daily active users	Number of users who had a Zap activated in a day. Activated = Zap is on and successfully ran at least one task.	Last 7 days Last 30 days Last 90 days
Monthly active users	Total number of users who had a Zap activated in a given month. Activated = Zap is on and successfully ran at least one task.	By year
Active Zap workflows	Total number of active Zap workflows over a selected period of time. Active Zap workflows = number of Zap workflows currently on and using the integration.	Last 7 days Last 30 days Last 90 days
Daily active Zap workflows	Number of active Zap workflows in a day. Active Zap workflows = number of Zap workflows currently on and using the integration.	Last 7 days Last 30 days Last 90 days
Active users retention	The percentage of active users retained each month. Retention = users who have at least one successful task executed in a given month.
Zap activation rate by trigger	For a given trigger, the percentage of Zap workflows using the trigger and the rate of the ones that activated within 24 hours of creation. The higher the rate, the better the trigger is performing. Activated = Zap is on and successfully ran at least one task.	Last 7 days Last 30 days Last 90 days
Zap activation rate by action	For a given action, the percentage of Zap workflows using the action and the rate of the ones that activated within 24 hours of creation. The higher the rate, the better the action is performing. Activated = Zap is on and successfully ran at least one task.	Last 7 days Last 30 days Last 90 days
Usage by trigger	Number of current live Zap workflows (workflows turned on), paused Zap workflows (workflows turned off), and total Zap workflows for each trigger.	By integration version
Usage by action	Number of current live Zap workflows (workflows turned on), paused Zap workflows (workflows turned off), and total Zap workflows for each action.	By integration version

Public app integrations also have visibility into embed insights.

Best practices

• Launching a co-marketing campaign or running ads? Track daily and monthly MAU over the launch period to track changes in usage.
• Noticing certain triggers and actions with higher activations? Create additional Zap templates to expand usage further since you know they are popular functionality.
• Noticing certain triggers and actions with lower activation? Hop into the Zap editor and test them out yourself. Are there any technical or usability issues you experience? How do other top apps in your category implement similar functionality?

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